Market - Beauty
Beyonce
& Coty Inc: Partnership Press Release
NEW YORK, Sept. 15
/PRNewswire/ — Coty Inc., a leader in the global beauty
industry, today announced the signing of international icon
and multifaceted artist Beyonce. Working hand-in-hand, the
fragrance giant and gifted entertainer will develop and market
an exclusive Beyonce fragrance.
Having sold over
100 million records and celebrated by countless awards,
including 10 Grammys, as well as starring in three consecutive
#1 box office hits during the course of her career, Beyonce
has solidified herself as one of the most successful artists
in entertainment history. The new collaboration between Coty
and Beyonce will capitalize on her unique mega-watt aura and
talent to create her very own first signature fragrance.
“We welcome
Beyonce as a well-respected and esteemed partner of the Coty
family. She is a star who brings a combination of power and
femininity that will only further inspire the creative process
as she works with Coty,” commented Bernd Beetz, Chief
Executive Officer, Coty Inc. “Modern and highly influential,
Beyonce has truly touched the lives of her fans and will
continue to reach new heights in her career with the launch of
her own signature fragrance. We are thrilled she has partnered
with Coty to embark on this new adventure, one of vast
potential.”
“For me,
fragrance reflects a woman’s attitude and unique sense of
style,” said Beyonce. “While I love various perfumes, I
haven’t found a scent that truly personifies me as a woman.
Working with Coty, I was able to turn my ideal fragrance into
a reality by creating an alluring and sophisticated fragrance;
one that’s reflective of my inner power. It’s a true
privilege to be working with Coty and I can’t wait to share
this personal side of me with fans all across the world.”
Her yet-to-be
named fragrance will embody the soul of Beyonce’s persona: a
glamorous and highly talented woman full of determination and
drive to succeed. The new line is scheduled to launch in early
2010 in North and South America with subsequent plans to
launch in Europe and key markets throughout the world later
that year.
“A name
recognized around the globe, Beyonce holds a unique
cross-generational and cross-continental appeal that is a
perfect fit for a new global Coty fragrance,” remarked
Renato Semerari, President, Coty Beauty. “With her powerful
ability to capture the attention of the world – a testament
to her strength and beauty – she is a role model for women
of all ages. We at Coty look forward to building the Beyonce
fragrance house.”
Marketing plans
for the highly anticipated fragrance are currently in
development. Additional information will be announced closer
to the launch.
Financial terms of
the agreement were not disclosed.
About Coty
Inc.
Coty was created
in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.
Today, Coty Inc.
is a recognized leader in global beauty with annual net sales
of nearly $4 billion. Driven by an entrepreneurial spirit,
passion, innovation and creativity, Coty Inc. has developed an
unrivaled portfolio of notable brands and delivers its
innovative products to consumers in 90 markets worldwide.
The Coty Prestige
brand portfolio is distributed in prestige and ultra-prestige
stores and includes Baby Phat, Balenciaga, Calvin Klein,
Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer
Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth
Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee
Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm,
Sarah Jessica Parker, Vera Wang, Vivienne Westwood and
Wolfgang Joop.
The Coty Beauty
brand portfolio is more widely distributed and includes adidas,
Astor, Celine Dion, Chupa Chups, David and Victoria Beckham,
Esprit, Exclamation, GUESS, Halle Berry, Jovan, Kate Moss,
Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New
York Color, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen,
Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini.
Coty and Puig
Fashion and Beauty S.A. have a strategic partnership for the
distribution of the perfume lines of Nina Ricci, Carolina
Herrera, Prada, and Paco Rabanne in the United States and
Canada.
For additional
information about Coty Inc., please visit www.coty.com.
