Pepsi and Military Partners are proud to team up for the 

Pepsi Race to the Finish Lines Sweepstakes

From April 1 until Dec 31, 2008, each week, ten lucky  winners will be awarded commemorative Pepsi T-shirts and/or hats. In addition, each quarter two tickets to a mystery NASCAR location will be given away to those armed forces members and their families who enter into Win Big on the Web Sweepstakes. For more on how to enter and also receive a free music download, complements of Matt Steel, formative Country Artist, click here.

For other racing venues and to enter Pepsi's Fantasy Racing Challenge to prepare you for the big race, read on..

More Pepsi Sweepstakes:

Pepsi Fantasy Racing Challenge

             From 7 Feb until Dec 16, web users can enter Pepsi's Racing Fantasy, an on-line game that simulates NASCAR driving.  Winners will progress to the next stages and grand prize winners will be eligible to attend NASCAR races. Please see rules and conditions for more information, and click here.

 

PepsiCo Brings Silent Ad to Super Bowl

Employees Create and Star in American Sign Language Commercial on Super Bowl Sunday PURCHASE, N.Y.— January  2008 — If a television commercial airs on Super Bowl Sunday and no one hears it, does it make a sound? On Sunday, February 3, television viewers will be checking their volume controls when PepsiCo airs a 60-second commercial filmed in American Sign Language (ASL), with open-captioned text for the benefit of all viewers. The spot was created by and features PepsiCo employees who are members of EnAble, an employee network whose mission is to promote a more inclusive environment for people with disabilities. Slated to air on the pre-game show on FOX, the commercial features Pepsi-Cola and Lay's Potato Chips, but its real mission is to bring awareness of the American deaf community to a wider audience. PepsiCo also will sponsor the closed captioning of FOX's entire Super Bowl broadcast. “The outpouring of support for this ad, both internally and externally, has been overwhelming,” said Clay Broussard, PepsiCo employee and project lead on Bob's House. “This is one way we can give back through what we call Performance with Purpose. It's part of a larger effort to make PepsiCo the defining corporation of the 21st century. By bringing the world an ad performed by deaf employees in ASL, we feel like we've already scored the upset on Super Bowl Sunday.” Broussard and a handful of PepsiCo employees, each with their own personal connection to the American deaf community, set off to create a commercial with a deaf focus and broad appeal. Despite having little or no experience in advertising, the group came up with the concept, wrote the script, and then acted it out, sharing a demo tape with their colleagues. The demo tape generated internal buzz and quickly gained support from PepsiCo senior management, which immediately saw the commercial's potential and decided it needed a big stage. Naturally, they chose the biggest stage possible – Super Bowl Sunday. Broussard appears in the commercial along with PepsiCo colleagues Sheri Christianson, Darren Therriault and Brian Dowling. Titled “Bob's House,” the theme is based on a popular joke in the deaf community. PepsiCo also consulted with the National Association of the Deaf (NAD) to ensure the message was on target. “The NAD applauds PepsiCo for its strong commitment to diversity and creation of this exciting ad in ASL with its employees. This ground-breaking ad will heighten cultural awareness by millions of viewers during Super Bowl Sunday,” said Bobbie Beth Scoggins , president of the NAD. The commercial opens with two friends (Therriault and Dowling) driving together in a car at night, on the way to their friend Bob's house to watch a football game. They are stopped on a suburban street where all the houses are dark, with no porch lights or inside lights on. The driver (Dowling) is not sure which house is their friend's. Communicating in ASL, the two friends blame each other for not knowing Bob's house number. Suddenly, the driver has an idea. He begins honking the horn repeatedly as he slowly drives down the block. Instantly, lights flash on in all of the houses except one – Bob's – the only house unaffected by the noise. “Bob's House” was produced by Harvest and directed by the company's co-founder, award-winning director Baker Smith. It came to life thanks to the cooperation of BBDO-NY, which supported the idea and agreed to create the commercial for no profit, and OMD, which secured a valuable pre-game time slot and accepted no commission for its efforts. To see the commercial and a “making of” the video, visit www.pepsi.com/bobshouse . About NAD The National Association of the Deaf (NAD) was established in 1880 by deaf leaders on the belief in the right of the American deaf community to use sign language, to congregate on issues important to them, and to have its interests represented at the national level . These beliefs remain true to this day, with American Sign Language as a core value. As a nonprofit federation, the mission of the NAD is to promote, protect, and preserve the quality of life and rights of 31 million deaf and hard of hearing Americans. The civil rights advocacy scope of the NAD is broad, covering the breadth of a lifetime and impacting future generations in the areas of early intervention, education, employment, health care, technology, telecommunications, and more. For more information, please visit www.nad.org . About PepsiCo PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2006 annual revenues of more than $35 billion. The company employs approximately 168,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. About Performance with Purpose PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and Dow Jones World Sustainability Index. For more information, please visit www.pepsico.com .

 

Pepsi Serves $100K Super Bowl Can Promotion By Kenneth Hein NEW YORK -- Looking to get a little extra pop out of its sponsorship of the Super Bowl XLI Halftime Show, Pepsi announced it is giving away a jewel-encrusted Pepsi can valued at $100,000 as well as Super Bowl tickets for life. Beginning Jan. 13, consumers can log onto www.superbowl.com/pepsi to register for a code. The winning code will be announced during halftime. Although the No. 2 cola giant has been a sponsor of the National Football League for half a decade, this marks the first time they sponsored the halftime entertainment which this year stars the musician Prince. Pepsi is looking to kick off a strong year in marketing support for its core brand. Whereas last year its focus was Diet Pepsi, this year the Purchase, N.Y.-based company will place renewed energy behind brand Pepsi. The company is expected to kick off its new “Feel the Pepsi” campaign from BBDO, New York, this year. No word on whether the new campaign will air during the game. Other brands like Mountain Dew and Sierra Mist are also being considered for the big game. Pepsi sales, like most sugary soft drinks, have been in decline. For the first nine months its volume (as well as Coca-Cola’s) was down 4.8% in the take-home channel, per Beverage Digest, Bedford Hills, N.Y. Pepsi spent $96 million on advertising in 2005, and $64 million through November in 2006, per Nielsen Monitor-Plus. Pepsi supports "America Supports You": Sailors, Marines to Get Care Packages American Forces Press Service WASHINGTON, Nov.  2006 – Navy Morale, Welfare and Recreation has teamed up with 21 corporate sponsors to provide gift packages to forward-deployed sailors and Marines in Southwest Asia this holiday season. More than 8,000 packages have been assembled by MWR volunteers in Bahrain and will be hand-delivered to sailors and Marines by Christmas. “Thanks to the continued support of MWR’s corporate sponsors, sailors and Marines who are far from home will once again receive gift packages this holiday season,” Bill Winters, head of Navywide Commercial Sponsorship program, said. “The holiday gift package program continues to grow in its fifth year, as we work with our sponsors to make the season a little brighter for men and women in uniform.” The packages include food, comfort and hygiene items from corporate sponsors like Pepsi, Frito Lay and Gatorade, among others. Veterans of Foreign Wars and Ladies Auxiliary VFW also provided 60-minute prepaid phone cards. Each gift package is different, as additional products from local sponsors were secured at the installation level through the Navy’s commercial sponsorship program. “Our Pepsi military team efforts are driven by a strong desire to support our men and women in uniform, especially those that are forward deployed,” said Bruce Bennett, director, Military Sales, Pepsi Cola. “We could not reach out to many of these servicemembers on our own. It is only through programs such as this that we can give something back to the folks that truly deserve it.” Commercial sponsorship is an authorized way for Navy MWR activities to offset the cost of programs and services, Winters said. Sponsorship is received in the form of in-kind services and financial support in exchange for public recognition, advertising consideration, and/or product promotion at MWR events.

Related Sites: Navy Morale, Welfare and Recreation America Supports You

Pepsi Celebrates the American Spirit and Salutes all of our Servicemembers and their Families stationed throughout the World!

Pepsi reached out to Volunteers in Heidelberg, who dedicated more than 1 million combined Volunteer hours to the betterment of their military community.

Take a look at some of the events that Pepsi is proud to support.

Pepsi-News:  

Pepsi iTunes Music Giveaway!

Take the Pepsi Test Now and find out what other thirst-quenching products are available on your Base!

Pepsi supports a variety of programs, reaching out to military members and their families throughout the World.

    Pepsi recognizes the achievements that Volunteers spend on enhancing the betterment of military communities.  Each year, for the last three years, Pepsi has supported select overseas Volunteer Recognition Ceremonies.

     Besides Active Duty and their spouses, various Veteran group and military associations take part in volunteer activities, such as fundraising activities for military scholarships, MS and involvements in Boy/Girl Scouts, Red Cross and many more military programs. Pepsi salutes these peacekeepers and takes pride in supporting these important recognition programs

Take the Pepsi Test Now and find out what other thirst-quenching products are available on your Base!