Insurance Institute for Highway Safety Acknowledges Volvo
C70's Safety Systems
Insurance Institute for Highway Safety recently conducted its
first crash tests of several convertibles and has awarded the
Volvo C70 as one of their 'Top Safety Picks'. "For
more than 80 years, Volvo has built cars with Safety in
mind," states Anne Bélec, President and CEO, Volvo Cars
of North America. "We are extremely pleased to have done
well in the Institutes' testing program. From the very start
of our modern convertible program, our goal was to bring
advanced technology and engineering skills into this flagship
hot-selling Volvo C70 arrived in the U.S. market in 2006 and
has set the benchmark for convertible safety in regards to
occupant protection with a number of safety systems, including
the unique Inflatable Curtain for side impact protection, the
use of multiple grades of steel for frontal and rear
collisions, and Volvo's Roll Over Protection System (ROPS).
C70 comes standard with Volvo's newest addition to side impact
protection, the Inflatable Curtain (IC) "As there are no
roof members to which the curtain can be attached it is
mounted in the door," noted Skogsmo. "When activated
it is directed upwards." The curtain has an extra stiff
construction with double rows of slats that are slightly
offset from each other. This allows them to remain upright and
offer effective head protection even with the window open. The
curtain also deflates slowly to provide protection should the
car roll over. This is a unique solution in the automotive
addition to the inflatable curtain, the passengers in the
front seat have side impact airbags, the size of which is
adapted to cover both the chest and hip areas. The inflatable
curtain interacts with the seat belt pretensioners to help
provide maximum protection for the front seat occupants in a
side impact or a rollover accident. All four seats are
equipped with pretensioners.
Volvo system for avoiding neck injuries - WHIPS (Whiplash
Protection System) - is one of the most effective on the
market and is also standard in the all-new Volvo C70. In the
event of a powerful rear-end collision the backrests and head
restraints in the front seats follow the movements of the seat
three-piece steering column is designed to pivot up and
collapse away from the driver through the use of a
pyrotechnically charged separation bolt. This helps to better
position the air bag deployment process for pending contact
four seating positions feature pyrotechnically pretensioned
seat belts with a spool-out function. Not only will this new
system help restrain the user, it allows for slower forward
acceleration of the human body.
seen on the Volvo S40 sport sedan, the C70 continues the use
of utilizing different grades of steel to helps control impact
energy in the event of a collision. The C70 has a unique front
energy absorbing structure that uses three additional grades
of steel aside from the regular bodywork steel: High Strength
Steel, Extra High Strength Steel and Ultra High Strength
Steel. When combined in different structural elements, the C70
maintains excellent low- and high-speed deformation as
witnessed by the Institutes' frontal crash testing.
all-new Volvo C70 is designed to provide effective protection
in the event of a rear-end collision as well. The rear
longitudinal members deform in a controlled way. They are
linked to the body sills to distribute the collision forces
forward into the body structure. A large horseshoe-shaped
member behind the rear seats and a double metal wall behind
the backrests contribute to reducing the risk of intrusion
into the passenger compartment. If the top is stowed in the
down position, it works together with the double wall to
absorb the collision forces.
Rollover Protection System (ROPS) popup bars are also pushed
upwards in the event of a rear-end collision. The aim is to
reduce the risk of the passengers being hit by flying objects
from the car behind.
Convertible Safety Heritage
first C70 Convertible arrived in 1998 with an impressive array
of safety systems. It was the first use of Ultra-High Strength
Steel (UHSS) to strengthen selected structural elements. UHSS
would later migrate into the XC90 SUV and into subsequent
vehicles. "We found this material to be extremely hard,
fatigue resistant and added protection without adding
significantly to vehicle weight," states Ingrid Skogsmo,
Director of Safety, Volvo Car Corporation. UHSS was used to
strengthen the 'A' pillar, and when combined with a High
Strength Steel tube insert, the 'A' pillar could support the
vehicle weight during most types of roll-over accidents.
first C70 also featured a unique three-piece steering column,
pyrotechnic pretensioned front seat belts, Side Impact
Protection system which featured used of UHSS in the 'B'
pillar area, Side Impact Air Bags, and Rollover Protection
pop-up roll bars.
Volvo Cars of North America
has been building cars with Safety in mind for 80 years. The
current 2007 model line-up of Volvo Cars includes the
award-winning S40 and its wagon counterpart the V50; the
award-winning XC90; the sporty S60 sedan; the all-new S80
luxury sedan; the versatile V70 wagon and rugged XC70 (Cross
Country); and the C70 convertible with the innovative
VOLVO XC70: REFINING THE PACKAGE OF SUCCESS
the first XC model from Swedish auto marque Volvo took to the
American roads in 1997, sales success and an entirely new
Cross Country segment soon followed.
year later, the third-generation XC70 makes its North American
debut by rolling into the spotlight at the New York
International Auto Show. The original recipe is still
intact, but now Volvo's crossover vehicle has added luxury as
well as even greater capabilities for adventure.
original XC exceeded Volvo's sales expectations largely based
on the vehicle's appeal to consumers in the United States.
For them, the XC70 served the functionality of an SUV,
while providing the distinctive Volvo feel of a true premium
car. The term "crossover" emerged. More
Models Best in Interior Air Quality According to New Study
An independent survey carried out by the Ecology Center in
Detroit shows that the interiors of Volvo’s cars emit lower
levels of toxic substances than other car makes.
The Ecology Center recently
presented a study (Toxic at Any Speed: Chemicals in Cars &
the Need for Safe Alternatives) of the toxic chemicals used in
building car interiors. Flame retardant PBDE and phthalates,
whose main use is as a softener in plastics, were included in
the study. These chemical substances can migrate from plastics
and textiles, particularly at high temperatures. The car’s
occupants may thus be exposed to these substances, for
instance through the respiratory system. Certain types of
phthalates and flame retardants can for instance promote
genetic mutations and can subject car occupants to health
hazards. The survey reveals that the concentrations of PBDE in
dust and on the windscreen are up to five times higher than in
the homes of most people, and since many people today spend a
lot of time in their cars, car interiors thus have a
significant effect on human health. For
iPod Adapter - Volvo opens up to iPod users
will be possible for iPod users to plug their entire music
archive into their Volvo’s audio system. Together with
supplier PhatNoise Inc and Apple, Volvo Cars has developed an
adapter kit for installation in the Volvo S80 from model year
1999 on and in the S60, V70 and XC70 from model year 2001.
iPod is the world's number one digital music
player and allows music lovers to carry their entire music
collection with them on the go.
Now with the Volvo iPod Adapter, they can play their music in
Seats Get Top Scores in 2006 Thatcham Whiplash Tests
Once again, Volvo has
achieved top scores in the latest, 2006 model year new car
whiplash ratings by the UK's Motor Insurance Repair Research
Centre in Thatcham¹ which conducted the tests on behalf of
the International Insurance Whiplash Prevention Group (IIWPG).
fact, Volvo was one of only two manufacturers to achieve top
'Good' scores for every model tested² thanks to its
supportive seats which have a fixed head restraint position to
ensure they are always in the correct position to offer the
best support, and the Volvo Whiplash Protection System (WHIPS)
that moves the entire backrest to absorb the impact during a
rear-end collision to help reduce the forces on the neck.
LEADS JD POWER REPORT
The latest report from JD Power concerns the customers'
satisfaction with the sales experience in the dealership –
SSI, Sales Satisfaction Index.
The 2005 survey was fielded in September and is based on
responses from 37,296 buyers and lessees of new vehicles in
Jaguar and Lexus shared number one last year but in the 2005
survey Jaguar manages to keep the first position with 889,
while Lexus is now second with 888 points. Buick and Porsche
share third place. Story
XC90 recommended by American Consumer Guide 2006
XC90 has named Recommended in the Premium Midsize SUV category
by the American Consumer Guide 2006.
yearly consumer guide announces cars and trucks which
represent the best overall values in 16 model categories. The
2006 list has 45 vehicles ranked as Best Buys and the same
amount of vehicles as Recommended.
"We drive these vehicles as their owners would, on
highway trips, in stop-and-go city driving, for weekend
shopping," says Consumer Guide® Automotive Publisher
"That helps us arrive at real world conclusions about
them. We also take into account such factors as reliability
records, fuel economy, and resale value before we announce a
Best Buy or Recommended award." Respected for its
experience and objectivity, Consumer Guide® Automotives staff
test drives more than 200 new vehicles annually. It divides
the automotive market into 16 classes based on vehicle type,
size, and price. The segments cover the hundreds of cars, SUVs, minivans, and pickup trucks on sale in the U.S.
From these, Consumer Guide® Automotive has selected 45 models
as 2006 Best Buys--the publication's highest accolade. A Best
Buy represents the finest balance of attributes within its
The Volvo XC90 was
recommended by the Consumer Guide2006.
The all new Volvo C70 – both convertible and coupe!
It’s ready to take its place in the sun – the all new
Volvo C70. Which also doubles as a coupe! Thanks to a
unique three-piece retractable hardtop, customers of the
second-generation Volvo C70 can enjoy life without
compromise – whether the top is up or down.
“We’ve succeeded in creating an attractive convertible
which, at the mere touch of a button, converts into an equally
The customer gets two cars in one. Both with space for four
adults,” says Volvo Cars President and CEO Hans-Olov
Volvo XC90 V8 – power and pleasure also in extreme winter
The new V8 model reinforces the
Volvo XC90’s position as one of the
most successful SUV models in the premium segment – and
the new XC90 V8 is comfortable in all driving conditions, no
matter if we are talking about hot deserts or the extreme
winter above the Polar Circle.
The entirely new power train combines power and pleasure
with a stable and predictable behavior also in the toughest
Volvo cars aims for environmental leadership in the premium
Environmental care has top priority
• Volvo aims to be one of the environmental leaders in the
• Innovative technology makes Volvo cars Clean Inside and Out
Environmental leadership means setting
priorities. Volvo has a tradition of environmental care, of
providing environmental alternatives today and of dedication
to future commitments. This holistic approach gives Volvo
Cars an excellent position in the quest for
environmental leadership in the future.
Volvo V50 Awarded Prestigious Golden Steering-Wheel Trophy
The Volvo V50 has been awarded the “Goldenes Lenkrad” (Golden
Steering-wheel), a trophy instituted by the German paper
“Bild am Sonntag”. This is the second time a Volvo has been
awarded the prestigious award
“This is a great honor and most rewarding for us”, said a
proud Hans-Olov Olsson, President and CEO of Volvo Car
Corporation at the prize giving ceremony in Berlin.
Volvo seat is benchmark for Whiplash Protection
All Volvo's car models tested by the International Insurance
Whiplash Prevention Group (IIWPG) were found in the best
class. Volvo Car Corporation was the only manufacturer to
have their entire range achieves the best class rating.
"We are very pleased that the Volvo cars have performed in
line with our expectations", says Ingrid Skogsmo, Safety
Director at Volvo Car Corporation." Tests only show a sliver
of what happens in real life. However, this is one of
several results that confirm Volvo has the right approach to
help reduce neck injuries in rear impacts."
LAND ROVER LR3 WINS PRESTIGIOUS 2005 MOTOR TREND SUV OF THE
The all-new LR3 was named
Motor Trend’s 2005 Sport/Utility of the Year. Motor
Trend editor-in-chief, Angus MacKenzie, presented this
prestigious award to Mike O'Driscoll, president, Aston
Martin Jaguar Land Rover, at the California International
Auto Show in Anaheim, California.
Criteria for the award included a series of comprehensive
evaluations and grueling tests—including street, track, and
off-road—administered to each of the seven entrants. In
addition to LR3, contenders included Chevrolet Equinox, Ford
Escape Hybrid, Ford Freestyle, Jeep Grand Cherokee, Infiniti
QX56 and Nissan Pathfinder.
All new Volvo S40 sees stars as it aces NHTSA side impact
crash test; Sales up over 29 Percent month-to-date
The crunch of steel and shattering glass can be one of the
most horrific memories of an automobile accident. Unless, of
course, the accident isn't really an accident; but instead a
highly structured test being conducted by the National
Highway Traffic Safety Administration (NHTSA). That was
exactly the case recently when NHTSA completed its side
impact protection test of the all-new Volvo S40 sport sedan.
The results: 5 stars for the driver; 5 stars for the
passenger. The highest rating the U.S. Government
organization grants to passenger vehicles.
New Volvo S40 Earned Top Results in 4 Crash-Tests
The all-new Volvo
S40 combines everything today's car buyer is looking for:
Not only exceptional value, vibrant design, style and
exhilarating driving characteristics, but also class-leading
Volvo Cars 'Best Manufacturer'
in New British Insurance Car Security Awards
Volvo Cars - "Best Manufacturer"
Volvo C70: 2nd in 'Convertible/Roadster' class
All-new Volvo S40 and V50, plus S40/V40 Classic: 2nd in
"Family car" class
Long Anticipated – Now Available: Jaguar /Land Rover
Military Sales Program
Overseas service life offers
experiences and benefits that most people back home can’t
even imagine, such as the Jaguar/ Land Rover Military Sales
program. It is a professional organization with
international networks and local outlets in Germany,
Iceland, Spain and UK.
All Jaguar/Land Rover
Military Sales dealerships are close-by US-Military bases in
the respective countries
Volvo US Military Sales offers convenience delivery
If a US Military customer buys a Volvo at an authorized
Volvo US Military agent close-by his base abroad, he can
chose between four delivery options:
1. Factory delivery in Sweden free of charge.
2. Direct shipment to an US Volvo dealer at
customer’s choice free of charge.
3. Delivery to the Volvo Military agent close-by
the base abroad, including 3 years Volvo Home Shipment to an
US Volvo dealer at customer’s choice.
4. Delivery to more than 50 official overseas
The offer is valid when buying a Volvo from an authorized
Volvo US Military agent abroad.